Only Three Percent of Microsoft Partners Sell Cloud

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Redmond claims that 20,000 of its global Microsoft partners selling cloud is not enough.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Four types of cloud - Image by Rzs on Stock Free Images & Dreamstime Stock Photos

Microsoft Corp. has admitted only three percent of its global channel base of Microsoft partners is actively transacting cloud technology as its chief operating officer Kevin Turner rallies VARs to sell more.

Related articles

Turner claimed that only 20,000 of its 650,000-plus partner base are regular and active cloud resellers, and insisted that urgency is required to make the most of the technology while it is still in strong-growth mode.

At the vendor's Worldwide Partner Conference (WPC) in Houston, Turner rallied VARs by saying wants all the remaining 97 percent of Microsoft partners to join the cloud sellers.

"The cloud market is being made right now," he told the packed stadium of partners. "I have pleaded [with you] at the last four WPCs to come with me to the cloud: Urgency is required. We have tremendous momentum -- incredible momentum -- and we are driving that. Think of the opportunity.

"Twenty-thousand Microsoft partners are transacting with us in the cloud. Two things: one, thanks to the 20,000 – we appreciate it. You're doing it. Two: come on, man, where's the other 630,000 [partners] we have? What do you need? Let's talk!

"No other company in the world has 20,000 cloud partners. Some say we should celebrate. But, dude, this is Microsoft -- we are for partners, built by partners, with partners. I want all 600,000-plus partners transacting the cloud -- that's what I want, that's what I need! That is the opportunity -- we're growing 500, 100, 200 [percent], pick your favorite number over 100 -- we're growing at that rate. Let's go!"

Cloud has been talked about in great detail during the event -- forming one of the firm's four key focus areas along with big data, mobile and social.

Microsoft has announced it will roll its Cloud Essentials and Accelerate incentive and training programs into its Partner Network from January next year to show that cloud is no longer an optional extra and should be a part of all Competencies.

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

jessica-m-225x300

Welcome to the new Channelnomics

Channelnomics goes live with new-look site. Join us on Twitter to give us your thoughts - @channelnomics

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
Broken heart

An amicable split?

Where will HP and Symantec's conclusion that the sum of their parts is greater than the whole leave partners?

elvis67878787

Suspicious minds in the post-Snowden world

Investment in new technologies being avoided with security experts wary of cloud and new technologies post-Snowden

Old-fashioned cash register

Vendors need to get with the times, Channel conference hears

MSPs need up-to-date support from vendors, including working together

seo-checklist

‘Internet of Things’ shifting IT spending priorities

Analyst firm Gartner says enterprises spent more than $40 billion on what could be called Internet of Things (IoT) programs. As more IP-enabled devices get connected, enterprises may shift spending patterns and disrupt the way IT is acquired and supported