Microsoft Partners Poised for Surface 2 Action

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Resellers are hopeful that the Surface 2 -- the second iteration of Microsoft's tablet -- will be unveiled at WPC and sold through the channel.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

microsoft-surface-tablet-computer-370x229Speculation is building that Microsoft will break its silence on its Surface channel strategy next month by unveiling an updated version of its tablet that will be sold through partners.

Related articles

Microsoft remained typically silent on the matter when contacted by CRN UK, but reports of a Surface 2 -- which is expected to include Intel's new Haswell chip and enhanced internet connectivity -- have been circulating recently.

Earlier this week, the software giant's head of partners Jon Roskill announced that attendees of its Worldwide Partner Conference (WPC), set for Houston next month, will be able to buy its RT and Pro devices for a heavily discounted price -- $99 and $399, respectively -- as a sign of the vendor's commitment to its partners. The vendor has also recently offered its RT model to schools and universities at heavily discounted prices.

Richard Gibbons, software manager at Microsoft partner Bechtle, believes the move suggests Microsoft is clearing out stock of the first-generation devices in preparation for Surface 2, which he suspects will be sold through the channel.

"I think [Surface 2] running Intel's new Haswell chips will launch in July and will be available through the channel -- [it] will be the big announcement at WPC. I think it will ship with Windows 8, but of course be updateable to 8.1 when it is released," he said. "My explanation for them not releasing [Surface Pro and RT] to the channel is that they knew the Surface 2 was coming, and they did not want the channel to get stuck with loads of old stock of the original Surface."

Microsoft launched its consumer-focused RT tablet in the run up to Christmas last year and sold it through its online store and retail stores. Its professional-focused Surface Pro launched in February, but the vendor has remained silent on whether the channel will ever get to sell the tablets, despite many VARs bursting to know either way.

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

jessica-m-225x300

Welcome to the new Channelnomics

Channelnomics goes live with new-look site. Join us on Twitter to give us your thoughts - @channelnomics

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
healthy-heart

Microsoft Getting Healthy, Thanks to Consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh

John Murdock - Kaspersky Lab

Vendor Q&A Series: John Murdock, Kaspersky Lab

The latest executive to sit in the channelnomics hotseat is John Murdock, Vice President, Channel Sales, Kaspersky Lab North America

Broken heart

An amicable split?

Where will HP and Symantec's conclusion that the sum of their parts is greater than the whole leave partners?

elvis67878787

Suspicious minds in the post-Snowden world

Investment in new technologies being avoided with security experts wary of cloud and new technologies post-Snowden