Microsoft to Sell Surface Direct to Businesses

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

The channel will be left with "raised eyebrows" following Microsoft's reported plans to sell its Surface tablets in bulk to business users directly, according to some resellers.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Microsoft surfaceThe channel will be left with "raised eyebrows" following Microsoft's reported plans to sell its Surface tablets in bulk to business users directly, according to some resellers.

Related articles

VARs have confirmed the establishment of a new Surface Commercial Order website which enables volume licensing customers to buy in bulk, but Microsoft declined to comment directly on the new site.

The website is accessible only to Microsoft employees, authorized partners or volume licensees, and can be accessed through its general Surface website.

In a statement, Microsoft said: "Commercial customers interested in Surface can visit www.surface.com to place orders for Surface RT and Surface Pro. We will continue to take a measured and phased approach to provide customers and partners with the best experience possible. We are, and always have been, committed to the channel, and you can expect to hear from us on that front when [we] have more to share."

Microsoft reseller Bechtle's software manager Richard Gibbons said the recent move to sell to businesses is a "step in the right direction", but as the customer still buys direct from Microsoft, the channel still does not get the sale.

He added that pricing on the new site is the same as for the general public, and that the Pro device is still not available on the UK list.

Another reseller told CRN that the move is likely to cause "raised eyebrows" in the channel.

The consumer-focused Surface RT tablet launched in the run-up to Christmas last year, while the business Pro device launched in the US and Canada in February, ahead of an announcement that it was to be rolled out in other countries, including the UK, from the end of this month.

The vendor has stayed silent throughout both tablets' launch period as to whether or not the channel will get to sell the tablet.

Last week, Bloomberg reported that only 1.5 million Surface devices had been sold after a tip-off from a three insiders.

Reseller Insight's EMEA president Stuart Fenton blamed the vendor's route-to-market approach for the poor figures, and tweeted: "Microsoft Surface Pro sales stats are disappointing. It's a great product that is simply not available through the right channels."

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
man-family-office-suit

New Cyberoam UTM targets remote workers

Security device aimed at small offices

hands-dollars

What you give is what you get: Symantec partner program post-split

Firm's impending split may leave some partners better off, but what about the others?

contract-drafting

RackWare signs up to NetApp partner program

Firm integrating technology with NetApp and IBM

data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
hands-dollars

What you give is what you get: Symantec partner program post-split

Firm's impending split may leave some partners better off, but what about the others?

steps55

Time to step up: vendors missing the mark on IoT

A new study by AVG Technologies finds that SMBs and MSPs see tremendous potential in the Internet of Things as a driver of business growth – provided IT vendors and solution providers step up their game

wael-aggan-cloudmask

Vendor Q&A Series: Wael Aggan, CloudMask

The latest vendor executive to sit in the Channelnomics hotseat is Wael Aggan, CEO of CloudMask

healthy-heart

Microsoft getting healthy, thanks to consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh