Microsoft to Sell Surface Direct to Businesses

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

The channel will be left with "raised eyebrows" following Microsoft's reported plans to sell its Surface tablets in bulk to business users directly, according to some resellers.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Microsoft surfaceThe channel will be left with "raised eyebrows" following Microsoft's reported plans to sell its Surface tablets in bulk to business users directly, according to some resellers.

Related articles

VARs have confirmed the establishment of a new Surface Commercial Order website which enables volume licensing customers to buy in bulk, but Microsoft declined to comment directly on the new site.

The website is accessible only to Microsoft employees, authorized partners or volume licensees, and can be accessed through its general Surface website.

In a statement, Microsoft said: "Commercial customers interested in Surface can visit www.surface.com to place orders for Surface RT and Surface Pro. We will continue to take a measured and phased approach to provide customers and partners with the best experience possible. We are, and always have been, committed to the channel, and you can expect to hear from us on that front when [we] have more to share."

Microsoft reseller Bechtle's software manager Richard Gibbons said the recent move to sell to businesses is a "step in the right direction", but as the customer still buys direct from Microsoft, the channel still does not get the sale.

He added that pricing on the new site is the same as for the general public, and that the Pro device is still not available on the UK list.

Another reseller told CRN that the move is likely to cause "raised eyebrows" in the channel.

The consumer-focused Surface RT tablet launched in the run-up to Christmas last year, while the business Pro device launched in the US and Canada in February, ahead of an announcement that it was to be rolled out in other countries, including the UK, from the end of this month.

The vendor has stayed silent throughout both tablets' launch period as to whether or not the channel will get to sell the tablet.

Last week, Bloomberg reported that only 1.5 million Surface devices had been sold after a tip-off from a three insiders.

Reseller Insight's EMEA president Stuart Fenton blamed the vendor's route-to-market approach for the poor figures, and tweeted: "Microsoft Surface Pro sales stats are disappointing. It's a great product that is simply not available through the right channels."

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
money-wad-dollar

IDC predicts 21 percent increase in 2015 cloud infrastructure spending

Research firm expects U.S. to see fourth largest growth globally

Men shaking hands

Fewer deals, smarter sales

What appears illogical on the surface — lower sales volume, higher profitability — makes perfect sense when you think about it

seo-question

Lenovo: People don't know enough about our channel business

Vendor opens enterprise briefing center aimed at increasing customer engagement

Boxing glove

Fight IT commoditization with differentiation that matters - partner

Clients care more about money and efficiency than IT jargon, an MSP says

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
The cost of doing business

MSP Consortium free RMM, PSA tools should ease MSP business costs

The Managed Service Provider Consortium is giving away a new remote monitoring and management and professional services organization tool to enable solution providers to operate free of costly licensing fees

mobile-iot

‘Things’ take center stage

Vendors, VARs, and start-ups feed off rapidly growing momentum of the IoT movement

Men shaking hands

Fewer deals, smarter sales

What appears illogical on the surface — lower sales volume, higher profitability — makes perfect sense when you think about it

marc-dupaquier-photoshop1

Vendor Q&A Series: Marc Dupaquier, IBM

The latest channel exec to sit in the Channelnomics hotseat is IBM's general manager of global business partners