Backupify Releases SaaS Backup Accelerator

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Backupify rolled out a developer platform that enables ISVs to rapidly inject the firm's backup and recovery functionality into their applications. For the channel, the release could result in a handy channel value-add in light of cloud backup's growing market appeal.

Cloud may be all the rage, but for a lot of users, just getting on board represents the biggest obstacle. SaaS backup and recovery provider Backupify has found a way to accelerate that process.

To do that, the Cambridge, Mass.-based backup and recovery firm launched its “Backupify Developer Platform,” a set of Application Programming Interfaces (APIs) that allow SaaS Independent Software Vendors to quickly infuse Backupify’s functionality into their applications.

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Specifically, the Backupify Developer Platform targets SaaS ISVs looking to quickly ramp up offerings of backup, recovery and other data security solutions for customers via the cloud, overcoming challenges around cloud adoption by fast tracking the process.

Thus far, beta phase SaaS ISV partners include Apptivo, Freshdesk, Mavenlink, Nimble and Pipeline Deals, with API and initial ISV partner integrations available in Q2 2013.

“Our experience in backup and recovery solutions for Google Apps and Salesforce customers has taught us that there is tremendous demand in the market for independent data protection for all SaaS applications,” said Rob May, Backupify CEO. “Customers and ISVs have approached us over the years to support their SaaS applications, which led us to create the developer platform. We’re excited to work with leading ISVs on the initial integrations.”

The platform aligns with backup and recovery markets that are experiencing a rejuvenated spike in growth. Part of the reason for that renewed growth can be attributed to the upsurge of regulatory compliance regulations and a growing awareness around data security.

Also, backup and recovery solutions represents a quintessential upsell opportunities, representing a strong value-add that plays well into a wide and diverse array of solution provider portfolios, ranging from data security, to storage to a slew of compliance oriented offerings.

However, if backup is on a set course for growth, the cloud is likely fueling the engine. A January 2013 MarketsandMarkets report indicated that the cloud storage market is slated for a sharp upward trajectory, anticipated to grow at a CAGR of 40.2 percent to reach $46.8 billion between 2013 and 2018.

Meanwhile, as previously reported by Channelnomics, cloud-based backup and recovery solutions have recently gained traction, attributed to scalability, cost effectiveness, ease of use and deployment, attractive efficiencies and increased ROI, among other laudable features.  On the channel side, the cloud provides a tangible recurring revenue stream and breaks down geographic boundaries, making it easier to serve customers from anywhere in the world.

All those factors combine to have had strong pull in the SMB and other cash-strapped lower verticals, and have subsequently spurred a sort of backup and recovery renaissance and rejuvenated market expansion as related cloud-based solutions continue to travel further down market and become available to a wider swath of users.

For the channel, it simply means that accelerators such as Backupify’s Developer Platform will come in handily as a value-add tool when servicing more and more customers undergoing a cloud migration.

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