Mobile Growth Portends Channel Opportunity

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Cisco's predictions about the incoming wave of mobile traffic and mobility demands paints a picture of what the channel will look like in the next coming years. If partner's aren't gearing up for the cloud services market, the infrastructure technology space will be the next big space to demand trusted advisors.

Cisco_mobile_dataCisco Systems Inc. recently offered a long list of predictions based on a study on the future of mobility and mobile traffic from 2012 into 2017.  In short, it's going to be a challenge. Cisco predicts that more than half of cell traffic will need to be off-loaded to fixed connections or Wi-Fi networks, and 4G connectivity will account for 10 percent of all concurrent connections in 2017.

To meet the increasing demands on infrastructure from mobile devices, in both internal and external networks, the channel will be called to action. This will present a major opportunity for channel partners well versed in infrastructure hardware but also highly knowledgeable about the latest software technologies that will fuel the management and automation of  bare metal. Here are Cisco's biggest predictions alongside the channel-centric industries that represent the looming opportunity.

Related articles
  • Smartphones, laptops and tablets will create 93 percent of mobile traffic by 2017, with 10 billion mobile device connections: The general consensus has been that IPv6 doesn't matter. It lives on as a check-box feature that is needed for the future, but IPv6 on its own isn't necessarily a revenue generator or a business model -- but that is likely to change. 10 billion mobile device connections represent a very real expiration of traditional IPv4 numbers. Many mobile devices are IPv6 ready now and by 2017, carriers will have no choice but to use IPv6. Even if IPv6 connections are not in demand for internal networks, the management of external connections by 2017 will require -- at the very least -- translators and hybrid IPv4/6-ready appliances at the network edge. 
  • The average smartphone connection speed will reach an average of 6.5 Mbps by 2017: For cloud service providers that run either a local or hosted data center, faster mobile devices mean more frequent and regular usage of cloud services. To support that growing demand, providers must manage that traffic. F5 Networks recently kicked off a top-tier channel program built around their application delivery optimization technology, exactly the kind of solutions needed to support this demand.
  • Close to 50 percent of mobile traffic will be offloaded to Wi-Fi or hard lines by 2017, reaching 9.6 exabytes per month: Two key technologies will help support this impending load: optimization and software-defined networking (SDN). Optimization capabilities are hardly new, but the predicted rise in need meshes well with virtualized networking appliances from companies like Riverbed Technology Inc., alongside storage-based WAN optimization from companies like Dell Compellent. Once that data is crunched, it needs a place to go, which is where SDN comes in. While SDN is still relatively nacent, it's becoming a technology hard to ignore, especially if massive bare-metal systems are to hum along autonomously. To capitalize on this, Cisco has rolled out more SDN-capable offerings while rivals like Juniper Networks Inc., have bet the future of the company on it.

Like many things in the channel, the opportunity is there, but partners need to reach out and grab it. While it's easier said than done, Cisco's study offers a very practical reason to look at existing business models and uncover breathing room to adopt next-generation strategies and technologies. It's a small first step that can open more doors and preparing for the mobile revolution today will avoid costly catch up in the future.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Want to keep on top of all the North American channel news?

More on Channel Business
shadow-banking-web

Shadow IT brings ups as well as downs

While shadow IT poses a threat for solution providers, there are advantages to be found as well

mock3-0913

Channel millennials to learn from older peers with new CompTIA initiative

Initiative may help with 2015 emerging threat of millennial expectations

NY traffic lights

Gigamon launches partner program

Traffic visibility firm includes pre- and post-sales training certifications in new partner program

Sales online and in the shops

Black Friday wearable tech uptake splits industry

Shoppers may have snapped up a bargain wearable device on Friday, but just how much impact will this have when they choose to wear it to work today?

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
newspapers-and-glasses

Channelnomics' top five stories of the week

Check out which articles grabbed the most attention this week

jessica-m-225x300

Editor's voice: the week's channel chatter

What's been happening this week on Channelnomics?

A bunch of zombies

Exposing the fallacy of zombie Windows XP

Should partners be concerned that their desktop and laptop fortunes are being menaced by an operating system that just won't die? Short answer: No

Road to city

Evolution to as-a-service a rocky road for VARs

The much-discussed service provider route does not come without repeated bumps in the road for solution providers