Lenovo Wants Euro Partners to Target Midmarket

The effort, which includes the promise of a two-hour SLA turnaround on opportunities and dedicated account management, is designed to help partners target business among firms with 100 to 999 seats.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Lenovo Group Ltd. is piloting a dedicated mid-market partner program with 15 UK resellers.

Related articles

The effort, which includes the promise of a two-hour SLA turnaround on opportunities and dedicated account management, is designed to help partners target business among firms with 100 to 999 seats.

Under the program, stock will be available from distribution for immediate delivery, while tiered discounts based on volumes – including options and services – have also been introduced. "Seeding units" will also be available at discounted rates, with partners also benefiting from lead generation, marketing and preferential financing terms, Lenovo said.

Lenovo has risen rapidly from relative obscurity to the peak of the PC market since it bought IBM's PC business in 2005. It currently sits in third place in the UK PC market, on 10.8 percent market share, according to IDC Corp.

Darren Phelps, Lenovo's director of channel and SMB UK and Ireland, said: "There is a huge opportunity for our partners with mid-market businesses but they need the tools to be able to convert leads into real business.

"By simplifying and accelerating our mid-market process, partners stand to win significantly."

Lenovo said there are an estimated 20,000 mid-market firms in the UK.

Paul Barlow, managing director of Lenovo partner Servium, said: "The mid-market is where the growth is and this is an example of Lenovo trying to further penetrate the market."

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Want more articles like this?

 
More on Channel Business
fingertip-cloud

Amazon’s cloud business highlights booming Q1

E-commerce captain’s AWS posts staggering operating income, sales

newspapers

Today's channel rundown – 29 April 2016

Daily tech news and analysis channel partners need to know now, including VMware’s cloud exec exit, Samsung's IoT cloud, virtual reality’s jump and more

jessica-m-225x300

Editor's voice: The week's channel chatter - 29 April 2016

What's been happening this week on Channelnomics?

hired-hire-join-appoint-appointed-rubber-stamp-rubberstamp

Google adding new hardware wing run by ex-mobile boss, report

Rick Osterloh to lead consolidated hardware division

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
bill-cate-zebra-technologies

Vendor Q&A Series: Bill Cate, Zebra Technologies

The latest channel exec to sit in the new-look Channelnomics hotseat is Zebra Technologies' VP of channel strategy, programs and marketing

newspapers-and-glasses

Channelnomics' top five stories of the week - 29 April 2016

Check out which articles grabbed the most attention this week

jessica-m-225x300

Editor's voice: The week's channel chatter - 29 April 2016

What's been happening this week on Channelnomics?

rich-montefusco-carousel-industries

MSP Road Trip: Exeter, Rhode Island

Find out about everyday life for MSPs across the nation