Samsung Cloudant Investment an Apple Offensive

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Samsung Ventures makes a strategic investment into Cloudant, a specialist in database-as-a-service capabilities and mobile data replication and synchronization. While Samsung attests Cloudant's technology is key for large enterprise businesses, Cloudant's capabilities would uniquely complement Samsung's mobile agenda and help it compete with Apple.

cloudantSamsung Inc's Venture Investment Corporation (Samsung Ventures) has made a strategic investment into Cloudant, a distributed database-as-a-service (DBaaS) specialist.  On the surface, Samsung Ventures' investment serves to accelerate Cloudant's efforts in building "global data distribution technologies and mobile application data management."

The total amount invested was not disclosed, but Samasung was bullish on move and called Cloudant's technology "especially critical for large enterprise businesses...[in managing]  the proliferation of data to be created by, mobile devices, machine-to-machine technologies, and the ‘Internet of things’ in the future.”

Related articles

Cloudant's secret sauce for DBaaS allows the service to load, store and analyze data for app for developers and  large Web-based or mobile applications. Cloudant CEO Derek Schottle was pleased at Samsung's interest and said the investment would go into R&D "especially in the mobile technology platform."

Is there a hidden agenda in Samsung's seemingly innocuous investment? Highly likely.

Samsung's most interesting moves are happening behind the scenes. Nearly a year ago, in April 2012, Samsung picked up Advanced Micro Devices talent, which subtly hinted at Samsung's efforts to build more robust silicon, potentially even competing with Intel. Today, it seems more likely that Samsung's efforts are focused on the mobile processor space, since this past January, Samsung claimed the top spot in semiconductor consumption, grabbing a sizable chunk of a $44.3 billion market it shares with Apple Inc.. This January also saw Samsung chewing away at Apple's market share, with 7.9 million Galaxy devices shipped in Q4 2012 alone -- a increase of 263 percent increase, giving Samsung just over 15 percent of total tablet market share.

Samsung has continued to target Apple with an ever-expanding line of Galaxy phones, and an advertising blitz to boot. But snazzy, snappy devices with larger-than-life screens cannot compete against Apple's bread and butter -- the vertically integrated software stack. There is no iCloud for Android and there is no ubiquitously integrated environment that links and backs-up user data for Galaxy devices --  users are at the mercy of 3rd party solutions. For all of Android's strengths and Samsung's polish, it still lacking that much-needed glue.

But that may change. While the official release says Cloudant's technology will target the enterprise space, it's also perfectly suited for managing mobile device and syncing their sensitive application data, so consider the following: Samsung may  bring an enterprise-level iCloud solution to the market, which is not unrealistic, since many of Samsung's adverts focus on the business and security-ready aspect of its devices. More importantly, if Samsung rolls-out devices with mobile data syncing built-in, it could offset Apple's edge in marketplace, both for business users and consumers alike. This battleground is critical, especially as Apple quietly upgrades devices for the business world. 

Unless Samsung has some an innovative offering that will leapfrog the industry, emulating Apple's model is its best bet in creating a product that can competes on a feature-for-feature level -- and potentially -- reclaim a niche market from Apple.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
flowers-and-chocolates

VMware Woos ISVs With New Channel Program

Vendor stresses business as usual despite speculation that its parent company could be merging with a current rival

Ingram Micro Cloud Marketplace Finds Marketing a Key Challenge

Partners need to ensure sales staff understand Ingram Micro Cloud Marketplace's offering and how to sell it in

Microsoft

Microsoft End of Service for Windows Server 2003: No Safe Haven, Conference Hears

Non-PCI compliance a key risk for SMBs not migrated away from Microsoft Windows Server 2003 in time

james-perry-225x300

Vendor Q&A Series: James Perry, Bloxx

The latest vendor to brave the Channelnomics Q&A is Bloxx' U.S. channel manager James Perry

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
May Mitchell president of marketing North America at Symantec

Vendor Q&A Series: May Mitchell, Symantec

The latest vendor exec. to sit in the Channelnomics hot seat is Symantec's marketing vice president for North America

childrens-savings-money

Are You Smarter Than A Six-Year-Old?

Hannah Breeze investigates what impact a generation of tech-savvy youngsters will have on the channel’s future after research claimed six-year-olds are more clued up about tech than 45-year-olds

Vendor Q&A Series: Joe Arnold, SwiftStack

The latest exec to sit in Channelnomics' hotseat is SwitStack's CEO Joe Arnold

Big change Coming for Microsoft Partner Network Competencies

5,000-word blog post unveils sweeping cloud-inspired changes to dozens of Microsoft competencies