User Ire Spells Trouble for Internet Economy

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

End users are beginning to tire of their personal data being collected online by the increasing range of applications and analytics offerings, according to global research by market watcher Ovum.

 Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

End users are beginning to tire of their personal data being collected online by the increasing range of applications and analytics offerings, according to global research by market watcher Ovum.

Related articles

Mark Little, principal analyst at Ovum, predicted a rocky road ahead for the internet economy as a result.

"Unfortunately, in the gold rush that is big data, taking the supply of 'little data' – personal data – for granted seems to be an accident waiting to happen," Little said. "Consumers are being empowered with new tools and services to monitor, control and secure their personal data as never before, and it seems they increasingly have the motivation to use them."

Ovum believes that two thirds of consumers may have begun to say no to being tracked online – one way or another. This could also cause problems for businesses increasingly required to monitor and manage all data that passes through their systems, not to mention marketing teams and so on.

The claims are based on Ovum's new Consumer Insights Snapshot, a 40-question poll which found that 68 per ent of 11,000 internet users surveyed across 11 countries would select a "do not track" feature if one is available.

Only 14 percent of respondents said they believe digital companies are honest about their use of consumers' personal data.

According to Ovum, people are increasingly seeking out new tools that allow them to cover their tracks online, and become untraceable and impossible to target by data means.

Data privacy scandals such as WhatsApp's use of address books, LinkedIn's hack and exposure of users, as well as Facebook's and Google's data use and privacy policies, have fueled consumer concerns, the market watcher said, and these worries may not easily be allayed.

This hardening of consumer attitudes, coupled with tightening regulation, could diminish personal data supply lines and have a "considerable impact" on targeted advertising, CRM, big data analytics, and other digital sectors.

However, improving the transparency of data collection and use will help to build trust, a commodity that will increasingly become a sustainable competitive advantage, Little added.

"Internet companies need a new set of messages to change consumers' attitudes. These messages must be based on positive direct relationships, engagement with consumers, and the provision of genuine and trustworthy privacy controls," Little said.

"Most importantly, data controllers need a better feel for the approaching disruption to their supply lines, and must invest in tools that help them understand the profile of today's negatively minded users: tomorrow's invisible consumers."

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

jessica-m-225x300

Welcome to the new Channelnomics

Channelnomics goes live with new-look site. Join us on Twitter to give us your thoughts - @channelnomics

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
healthy-heart

Microsoft Getting Healthy, Thanks to Consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh

John Murdock - Kaspersky Lab

Vendor Q&A Series: John Murdock, Kaspersky Lab

The latest executive to sit in the channelnomics hotseat is John Murdock, Vice President, Channel Sales, Kaspersky Lab North America

Broken heart

An amicable split?

Where will HP and Symantec's conclusion that the sum of their parts is greater than the whole leave partners?

elvis67878787

Suspicious minds in the post-Snowden world

Investment in new technologies being avoided with security experts wary of cloud and new technologies post-Snowden