EMC's Greenplum Appliance Is Pivotal Move

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EMC launches the Greenplum Data Computing Appliance (DCA) Unified Analytics Platform (UAP), an appliance designed to conquer the most difficult Big Data tasks faster than the competition. With Big Data needs set to dominate the IT landscape in the next 3 years, this launch is highly strategic.

greenplum_bigdataEMC Corp. has unleashed the Greenplum Data Computing Appliance (DCA) Unified Analytics Platform (UAP), bringing Big Data analytics capabilities to the storage company, complete with Hadoop integration. EMC pulls no punches -- this appliance is meant to compete directly with analytical appliances from Oracle Corp., IBM, Hewlett-Packard Co. and more.

EMC boasts the DCA UAP will provide more than a 70 percent boost in performance compared to other standard data platforms, and will also provide up to 100 percent increase in performance when it comes to mixed data workloads.

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The impetus behind the appliance is derived from EMC's careful watch of the data space -- particularly "exploding data volumes" and "new data types" which are necessitating a more sophisticated approach to "exploiting data." According to EMC, current data architectures for data management and analytics are "inherently unfit for scaling today's Big Data volumes," thus, EMC has sought to marry its storage capabilities with Big Data needs, creating a unified platform that can handle both structured and unstructured data environments.

More technically, the DCA UAP will now provide integration with existing Greenplum databases, analytics-optimized SQL, Greenplum HD for Hadoop and more. But EMC's also boasts speed, promising that a DCA UAP  linked into the EMC Data Domain deduplication system will provide disaster recovery and backup to database modules at up to 13TB per hour. More advanced redundant storage capabilities can be had with scale-out NAS, showing EMC has a fundamental understanding of large data operations.

EMC hopes that partners and enterprise organizations looking for a long-term solution to business analytics and real-time intelligence will find DCA UAP a one-stop-shop appliance. But EMC's moves are even more interesting given last December's announcement of the Pivotal Initiative, the joint spin-in "virtual company" formed out of extra components of  VMware Inc. and EMC.  Greenplum is one of the major components to be spun-in, alongside VMware’s vFabric division, which includes Spring (Springsource), Gemfire,  Cloud Foundry and Cetas.

EMC's Greenplum announcement also comes on the heals of Gartner predictions which attest  big data technologies, like Hadoop, will find themselves more tightly integrated into big data apps and appliances going into 2015. Gartner also stressed the need for Big Data solutions to handle both structured and unstructured data simultaneously -- so it's clear EMC has their ear pressed tightly to the ground. With Greenplum a major part of the Pivotal Initiative, EMC and VMware are making good on the promise that their new virtual company will focus squarely on big data, cloud and software-defined data centers.

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