Panda Adds Anti-Exploit to Cloud Solution

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Panda Security has introduced advanced threat detection in the latest version of its cloud endpoint security solution. The security firm faces stiff competition from industry peers as elevated threat analytics and security intelligence transition from differentiator to status quo.

Panda Security Inc. is still aboard the advanced threat bandwagon with the beta launch of its Panda Cloud Office Protection Advanced 6.50. The latest version includes ramped up features to detect zero-day vulnerabilities and other advanced malware. It's billed as one of the first cloud-based endpoint solutions equipped with Exchange Server protection.

The biggest channel hook will be the anti-exploit technologies, designed to detect and eradicate malware that exploits zero-day vulnerabilities. The technology, which relies on the firm’s Collective Technology capabilities, analyzes behavior to identify and block notorious Blackhole and Redkit exploit malware.

Related articles

Upgraded URL features offer proactive detection and better reporting capabilities, which enable channel partners to better drill down into compliance, reporting and pre-auditing offerings, along with application control and other standard services.

The beta release is compatible with the new messaging platform Exchange Server 2013, as well as Windows 8 and Windows 2012 Server.

The Spain-based security firm's latest release, while incremental, is another sign traditional anti-malware’s time has come and gone. The New York Times and other media have highlighted  growing inadequacies and failings around traditional signature-based antivirus. Granted, the degree of accuracy in many of the reports is often a matter of question. However, the net-net is an altered -- and likely irreversible -- perception that antivirus alone can’t defeat modern threats. A rapidly swelling critical mass of users are demanding elevated features that include threat analytics, security intelligence, anti-exploit and zero-day capabilities with Big Data features.

The demand has merit. It's well known security threats have evolved to be evasive and sophisticated. And the ability to dodge most antivirus solutions is status quo. Panda Security has benefited from its status as a cloud endpoint provider, which for years gave the firm a market edge.

But that edge could be dulling. In recent months, Panda has faced stiff competition from industry peers not only vying for a bigger share of the cloud security and services market, but upping the ante with evolved features that can more effectively combat advanced threats. Last fall, direct cloud security competitor Trend Micro Inc. launched its “Custom Defense” solution, which leverages intelligence and threat analytics to better detect advanced persistent threats and other targeted malware.

Meanwhile, established security firms face swelling ranks of cloud start-ups, such as newbie TaaSERA, that are getting in on the ground floor with advanced cloud security technology.

For now, advanced threat capabilities still represent a channel differentiator that can give partners a viable boost when making inroads with customers. The capabilities touted in Panda’s offerings are well on the road to being standard issue. Endpoint security vendors and their respective channel partners will have to stay on their toes to remain competitive.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
seo-question

Lenovo: People don't know enough about our channel business

Vendor opens enterprise briefing center aimed at increasing customer engagement

Boxing glove

Fight IT commoditization with differentiation that matters - partner

Clients care more about money and efficiency than IT jargon, an MSP says

Concept image of data backup with life preserving floating on background of binary data

HP: Cloud data backup in top demand

Vendor recommends resellers ask the right questions for the right solutions

Social media

Marketing in the present with personality and posts - expert

Strategist talks importance of unique, human social media posts and web presence

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
newspapers-and-glasses

Channelnomics' top five stories of the week

Check out which articles grabbed the most attention this week

jessica-m-225x300

Editor's voice: the week's channel chatter - 17 April 2015

What's been happening this week on Channelnomics?

Two people shaking hands

Symantec steals spotlight amid M&A mayhem

As tech and security boardrooms take on a distinctly Wall Street-like vibe, Symantec wrestles with restructuring decisions around Veritas and its own security assets

The words 'help wanted' spelled out on a keyboard

Help wanted: MSPs struggling to find good talent

Hiring the right engineers especially difficult, MSPs say