Webroot just got a leg up in mobile markets with a partnership that weaves its security intelligence and secure Web browsing technologies into SOTI's MDM solution. The move will broaden partners' reach and customers-base while paving the way for entrance into mobile markets.
Like many of its competitors, Webroot Inc. is inching into the mobile space and will bring along its channel partners as it gains ground.
In an effort to make inroads in mobile markets, the Boulder, Colo.-based security firm partnered with enterprise mobile device management vendor SOTI Inc. The combination melds Webroot’s security intelligence and secure Web browsing capabilities into SOTI’s MDM solution MobiControl V10, equipping managed mobile devices with cloud-based anti-malware and threat protection.
SOTI is a scalable MDM solution designed to give customers control over their mobile environment, which includes securing data and integrating applications, as well as streamlining operations management and enabling help desk support.
The integration of the two firms extends security capabilities in mobile environments. The solution touts an array of features such as Web filtering, real-time antivirus and malware protection, help desk suite, telecom expense management and secure content library.
The solution aims to beef up security defenses against malware and other Web-based threats, powered by Webroot’s Intelligence Network. The refreshed mobile solution has the ability to scan applications and files for a range of attacks that include viruses, spyware and Trojans. Other selling points include a slew of secure mobile Web browsing capabilities that include scanning Web links and URLs in an effort to block phishing attacks and other malicious code.
"Today the endpoint is the perimeter of the enterprise network. Protecting that network and the data within it along with an increasingly mobile workforce must be a priority for IT managers, and with MobiControl V10 and Webroot they can do that without sacrificing other priorities,” said Dick Williams, Webroot's CEO.
The MDM space is one that’s still relatively new for the cloud and endpoint security security firm. Up until now, Webroot has dipped its toe in mobile markets with security solutions for Android and iOS devices, but has thus far steered clear of more comprehensive MDM bundles.
The same can’t be said for many of Webroot’s competitors. Symantec Corp., Trend Micro Inc. and Sophos Ltd. all forged trails into the space last year with their own MDM launches. And it’s likely Webroot knew it would have to expand its MDM prowess if it ever planned to be a serious contender in mobile arenas.
Security vendors wanting to blaze new trails in MDM also face stiff competition from dedicated MDM firms such as Good Technology Corp. and SOTI that have emerged as formidable challengers in expanding mobile markets.
And growth won't slow any time soon. The global BYOD and enterprise mobility market is anticipated to spike from $67.21 billion in 2011 to $181.39 billion by 2017, at a CAGR of 15.17 percent from 2012 to 2017, according to a MarketsandMarkets report. The SOTI partnership eases the way for Webroot to navigate in competitive waters by providing a dedicated solution that expands its market presence with a well-established user-base. It’s a foundation that could give partners new entry into mobile markets.