VMware Seeks Service Provider Partners

VMware ramps up its efforts to bring more partners into its VMware Service Provider Program (VSPP) with a new promotional video. VMware is preparing itself for the coming demand in hosted services, SaaS and hybrid cloud deployments -- all spaces best delivered via the channel.

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In a new video featuring Kedra Simm, the senior program manger of VMWare's Service Provider Program (VSSP), Simm touts a few good reasons a few good partners should join forces with VMWare. Amid the rise in information IT, executive focus on business agility, cost reduction and disaster recovery plans, service providers are "uniquely positioned" to deliver all these needs in the cloud, says Simm.

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VMware is no stranger to the writing on the wall -- hosted services and solutions are set to take off in 2013. With Gartner calculating 2012 to close out with a $109 billion cloud market, VMware is well poised to take advantage of that growth and wants to encourage its partner community to get involved -- a prudent strategy for any company seeking a chunk of cloud pie.

More importantly, Simm points to Gartner predictions that set the public cloud market to hit $43.4 billion by 2015. The VSPP is set up "specifically" to help partners get their arms around this market opportunity, turning partners into experts that can migrate key components of a company's existing private cloud infrastructure into the public cloud, for the ideal hybrid cloud blend.

Currently, partners can rent VMware products and solutions with no upfront costs. VMware has implemented a pay-as-you-grow platform that requires only a monthly "point" commitment for registered partners. This is an increasingly popular strategy for major vendors seeking new partner commitments. Without the need for capital, partners can jump into the market and instantly provide business. VMware hopes this will allow partners to reduce "up to 25 percent in spending," for its customers, just through the initial subscription-based solutions VMware makes available. This helps set a foundation for expanded service provider offerings, particularly important for budding VARs looking to branch out.

Partners will be privy to the typical incentives, including  marketing support, sales and training for a partner's sales team and even unique access licensing of VMware software and tools, allowing a service provider to quickly setup and/or demonstration capabilities which can quickly turn consultation into reoccurring revenue. If partners aren't ready for prime-time, Simm suggests seeking out other VMware partner to engage with, potentially building out white label platforms that which can act as a on-ramps to more advanced offerings in the near-future.

Partners ready to hop aboard should check out VMware's VSPP landing page which offers a  breakdown of partner perks at each level, ensuring partners understand which engagement level is right for them. Be sure also check out VMware's updates to the vCloud platform which are heavily focused on automation and infrastructure management, key aspects of any large-scale solution provider business.

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