Enterasys, Meraki Wield WiFi Agendas

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Enterasys doubles-down on its wireless strategy with a channel program boost built around its IdentiFi WAN technology. Meraki prepares its access points for wide scalability and more sophisticated BYOD demands. Both vendors are on track to capture the rising demand mobility brings upon company infrastructure.

Enterasys Networks Inc. and Meraki, the Cisco-bound cloud networking company, are both focusing on the growing need for robust wireless networks. Enterasys is providing an expansion of its IdentiFi wireless solutions with a channel program boost, while Meraki focuses on the nuts and bolts of wireless with a feature-expansion for its access point technology.

IdentiFi is Enterasys's solution for "high density challenges," typically found in wide-scale deployments like educational institutions and manufacturing plants -- but that doesn't eliminate sprawling corporate campuses or mobile-heavy SMBs. IdentiFi is part of Enterasys's networking fabric, via the OneFabric Edge architecture, which can links access points, controllers, switches and network management capabilities under a single roof. This provides the much-needed visibility on network activity which partners and admins can use to maintain the "new normal" of "hyper-dense" wireless environments. With a promise of wired-like performance, partners can lead with Enterasys by promoting quality of service as a differentiating factor or roll IdentiFi into a value-added managed network offering

Related articles

To promote this through the channel, Enterasys's will be creating "several new programs" for its partners, designed to accelerate the move to WLAN solutions. Partners that team up with Enterasys will now have incentives that can provide up to 300 percent more potential sales payout, while new partners are rewarded with back-end rebates and marketing funds. Sales and technical training and courses are provided at no cost, and virtual classrooms are available for more advanced training. Enterasys says they have also "doubled [the] investment in co-marketing and demand generation through new WLAN marketing programs and additional personnel."

Getting the word out is a priority for Enterasys. And like Enterasys, Meraki is also looking create more manageable networking fabric out of wireless capabilities. The latest upgrades to the Meraki MR-series access points (APs) help improve upon networking visibility and scalability, topped off with analytic capabilities and remote cloud management.

The MR-series access points come equipped with a "tag-based configuration and management engine," delivering tight control over AP access policies, login and landing/splash pages, plus a variety of other accessibility controls for the network. Meraki also notes that this tagging technology will soon find its way into other Meraki features.

The most specialized addition to the MR-series APs is the introduction of the Bonjour gateway, a direct response to the huge demand on iOS-enabled Apple products. By baking in Apple's zero configuration service, AirPlay and AirPrint can be quickly enabled on large-scale networks. This also helps solution providers lead with a wireless networking solution that has BYOD in mind, since the Bonjour gateway can rope in traditionally unruly Bonjour traffic by maintaining separate networking pockets for specific devices and tasks.

Alongside the tagging engine, Meraki has also included a traffic shaping engine, helping organizations craft network activity to better meet quality of service, prioritize special services (like VoIP) and shift traffic based on network behavior patterns. Likewise, partners can use these traffic tools as a way to craft a new solution sets for customers or provide a consultative look into network activity and potential enhancements. With "layer 7 application fingerprinting," a deep dive on apps and services living on the network can allow a skilled partner to build network polices for firewall and scale out group-based restrictions and compliance requirements.

All of Enterasys's technology is out now. Meraki's wireless partners and customers will have to sit tight until halfway through December, but the upgrades to existing MR-series access points will come at no cost.

Both companies are well prepared for the coming wave of tablet-based computing, which makes their respective partners well prepared for demands that next-generation networking and computing will require. Considering the competitive sea of wireless infrastructure technology, Cisco's $1.2 billion investment in Meraki may be very well placed.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
Sales online and in the shops

Black Friday wearable tech uptake splits industry

Shoppers may have snapped up a bargain wearable device on Friday, but just how much impact will this have when they choose to wear it to work today?

Backbytes - a happy computer

Perk up! HP opens up former direct-only perks to the channel

Latest ServiceOne partner program released as Q4 results disappoint

Two men shake hands

Public offering: Ingram Micro and VMWare release new partner program

Public sector partners to benefit at no cost

learn-chalkboard

Watch and learn: Brocade EMEA merge watched carefully by U.S. arm

Benefits of channel and OEM business merge apparent in EMEA and APAC

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
CCTV security

Post Sony hack, security appliance market remains red-hot

Growing security concerns continue to boost appliance sales

US soldiers running on a desert road during a military operation

Fight the good fight: VA enlists IBM's Watson for PTSD battle

Solution will focus on dealing with the large number of vets suffering from PTSD

davemaffei-vpofchannel-carbonite-2014

Vendor Q&A Series: Dave Maffei, Carbonite

The latest exec to sit in the Channelnomics hotseat is Carbonite's VP of global channel sales

Christmas Present

Happy holidays from Google: higher incentives in bid to increase channel business

Looking to displace Microsoft’s vaunted Office apps, Google is increasing incentives to solution providers that resell its Google Apps for Work products