Dell Ambition Apparent In Health Care Pitch

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Dell makes an effort to promote its health care alliances and capabilities as it seeks to capture a growing portion of solution provider portfolios and enterprise customers.

DellIn an official announcement from Dell, the Round Rock, Texas-based PC-maker touts its evolving relationships and strategic alliances with vendors in the medical imaging space. The reason: Dell is a company in transition, focusing more on critical enterprise industries as it seeks to become less of a PC player and a more of a prominent name in major infrastructure and service-based computing needs.

The health care vertical is no exception. Dell boasts "its cloud-based medical image archive platform ... has been recognized as one of the largest health care cloud computing providers in the industry" by analyst company Frost & Sullivan. According to the report, Dell's cloud has extensively been used for sharing medical images across hospitals and other health care facilities, thanks to its ubiquitous architecture.

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This is accomplishes using the Dell Unified Clinical Archive (UCA) solution, which brings a sharable cloud storage platform to public and private cloud scenarios that's purpose-built to allow medical practices to share medical imaging across disparate apps and platforms, while maintaining the privacy and compliance requirements that dominate this sensitive vertical.

Through this technology, Dell has also promoted its relationship with companies like Siemens Heathcare and lifeIMAGE, to name a few. This technology-vendor combination drives Dell's "longstanding reputation" and prowess in the health care field.

But this corporate boasting may have another purpose other: As Dell's internal transitions and struggles are reflected in earnings numbers, Dell continues build its enterprise image amid slipping PCs sales. While these changes and challenges may not come as a surprise, Dell's efforts to become a bigger enterprise player may require continued promotion of key strategic alliances.

In the long run, this may be a smart move. Dell offers an extensive portfolio of enterprise-ready solutions from storage, networking and high-end computing. Building a community of well-equipped health care alliances strengthens Dell's position in the space and makes it a more attractive candidate for new and growing partners in addition to customers themselves -- especially as vertical industries increase reliance on cloud capabilities.

Dell recently acquired Gale Technologies to better manage hybrid cloud situations, and the company's earlier acquisition of virtualization company Wyse and security-centric SonicWall show a continued approach to building enterprise-ready solution portfolios that can truly deliver on Dell's "end-to-end" ethos.

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