Box Enterprise Ambitions Expand to Windows 8

Box Inc. launches their Windows 8 application, providing users with a deep level of integration that can nearly supplant local storage on Windows 8 devices. As Box vies more enterprise customers, this cloud solution is unique way for users to leverage its services and create stickiness. Partners sell storage solutions should take note.

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Box Inc. is wasting no time to capitalize on the mobile revolution of Microsoft Corp.'s latest operating system, Windows 8. In conjunction with the Windows 8 launch, Box has unleashed its Windows 8 app, bringing all the benefits of its enterprise cloud storage system into the paradigm of the new mobile operating system.

Box's Windows 8 app joins the litany of other native Box apps, including iOS and Android apps. But this application is different. Aside from a more stylized and business-oriented focus than its previous apps, Box has extensively used APIs to integrate itself into Windows 8.

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As expected, files can be managed and edited from the application, and file sharing is built into the application itself. Security is baked in, with single sign-on and app-specific pass code protection. Users can browse files and folders, enable photo-gallery modes and even share and send multiple files at a time. But the Box blog shows off more sophisticated features of the application. Box attests it can be used "as both a file source and a file target," which can obviate the need to use a local hard drive and instead, utilize Box as a 'local' file location source.

Translation? When it's time to save a file from a application, Box will show up as a destination. More importantly, when viewing or editing a file that live in Box -- even if it is being edited outside of the Box app -- all file changes are automatically saved back to the original location on Box. This can effectively mean storage space on a connected Windows 8 device is a moot point -- and with Box so heavily into the enterprise space, keeping all files on Box is an ideal way to prevent data loss should a device be stolen, dropped or destroyed.

Lastly, for flair, Box has made use of Windows 8's live tile feature, allowing users at-a-glance information on the latest file updates in real time.

Box's moves are smart, and effective. By quickly taking advantage of all the unique features Windows 8 has to offer, it sets a precedent cloud storage on the Windows 8 platform and makes the continued use of their product by enterprise customers a streamlined experience that continues to deliver on Box's promises. this also makes it extremely easy for Box's own solution providers to continue to give their customers outstanding support and sizable value-add in the storage space, which should help maintain customer stickiness and  continued growth.

Box for Windows 8 is available today for free from the Windows Store.


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