LifeSize Looks to Change Telepresence Equation

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

LifeSize is looking to disrupt the telepresence video conference market with its new Unity line of high-definition products that provide “telepresence-like quality” at a fraction of the cost and deployment hassle.

Video-conferencing specialist LifeSize says telepresence is dead, sort of.

With its new Unity line of HD, easy-to-deploy and relatively low-cost desktop and conference room video-conferencing products, LifeSize is looking to change the telepresence equation to one that doesn’t require expensive, complicated specialty room deployments. As LifeSize, a subsidiary of Logitech, aptly says, it’s taking telepresence out of the corner office.

Related articles

“Let’s face it: Businesses need to speed decision-making and improve productivity across the entire organization. By creating a series of products optimized to provide a telepresence-class experience, yet simple to deploy and use, we are making HD video conferencing easier than ever to bring to every home office, executive office or conference room,” said Michael Helmbrecht, vice president and general manager of video solutions at LifeSize.

The first two products of the new Unity series are the Unity 50 tabletop and the Unity 500, a conference room deployment. The Unity 50 provides 720p quality through a 24-inch integrated camera, audio and video unit. The Unity 500 provides 1080p quality with a 40-inch screen and integrated audio and cameras. Both units connect to phones and PCs, making the management and operation simple for users.

The LifeSize differentiator is its software, which allows video conferencing connections beyond the LifeSize platform and to multiple devices. Users have the option of using cloud and on-premise solutions to extend quality video connections to desktop PCs, tablets and smartphones.

Helmbrecht tells Channelnomics the Unity is positioned for ease of deployment, so solution providers and end users don’t require entire room makeovers or extended installations. The Unity 50, for instance, only requires two cables for installation and immediate operations.

Neither of the initial Unity units is cheap. The Unity 50 starts at $3,999 and the complete Unity 500 solution carries a $19,999 price tag. While they're far cheaper than the room-installation telepresence solutions sold by Cisco and Polycom, they're vastly more expensive than even the premium services offered by more consumer-grade video services such as Skype and WebEx.

Even at these lower prices, telepresence – or the notion of high-end video conferencing – seems reserved for businesses that require quality in video resolution and connectivity. But the new LifeSize Unity products represent an important evolutionary step in bringing down the costs and improving  the user experience of what will undoubtedly become mainstream technology.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
Backbytes - a happy computer

Perk up! HP opens up former direct-only perks to the channel

Latest ServiceOne partner program released as Q4 results disappoint

Two men shake hands

Public offering: Ingram Micro and VMWare release new partner program

Public sector partners to benefit at no cost

learn-chalkboard

Watch and learn: Brocade EMEA merge watched carefully by U.S. arm

Benefits of channel and OEM business merge apparent in EMEA and APAC

Clouds jigsaw

More to channel life than cloud - Microsoft

Firm's UK channel lead says hybrid solutions may be the answer for many

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
employee-challenges

Challenge accepted: Lenovo moving to single PC-server channel post x86 takeover

Lenovo aims to capitalize on the x86 server products it acquired from IBM by consolidating product sales under one channel. It sounds good in theory, but Lenovo has more challenges in its server ambitions than its channel structure

Jarrett Miller

Vendor Q&A Series: Jarrett Miller, Bromium

The latest channel exec to sit in the Channelnomics hotseat is Bromium's VP of global channel sales

John Schweizer - DataStax

Vendor Q&A Series: John Schweitzer, DataStax

Our latest exec to sit in the Channelnomics hotseat is John Schweitzer, executive vice president, worldwide field operations at DataStax

digital-hugging

CA embraces channel to build Application Economy

CA is shaking off its record of channel ambivalence to embrace partners’ capabilities to reach and service customers’ evolving and dynamic needs in the unfolding ‘Application Economy’