Sprint Picks Zenprise for MDM Service

Sprint’s selection of Zenprise MobileManager for its new mobile device management service offering reflects the growing need and demand for enterprise-class management and security of smartphones, tablets and other mobile devices. It’s another sign the channel needs to step up MDM adoption.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Sprint, the third largest wireless carrier in the U.S., picked Zenprise to power its fledgling mobile device managemen service. The partnership reflects the growing need and demand for enterprise-class MDM solutions and the steadily increasing opportunity for solution providers to sell and support MDM solutions.

For Zenprise, the Sprint partnership is a big deal. Zenprise is a relatively small software and cloud vendor compared to other MDM providers, including Juniper Networks, McAfee and Cisco. The collaboration validates Zenprise’s ability to deliver the features, function and scalability required by enterprises and service providers.

Related articles

"Our business customers are looking for solutions that help them keep their network secure while supporting the wide variety of smartphones and tablets their employees want to use," said Will Souder, vice president of marketing at Sprint. "We evaluated the leading MDM solutions and knew that Zenprise was an important solution to have as part of our device management portfolio."

Zenprise is known for having solid capabilities and performance as an on-premise, cloud and, now, managed service. MobileManager supports all the major mobility platforms, including Apple iOS, Google Android, Symbian and Microsoft Windows Mobile. Sprint plans to make MobileManager the cornerstone of its Sprint Device Management Solution under the Sprint Professional Mobility Services portfolio.

Landing Sprint as a collaboration and service delivery partner is a big deal for any of company – for Zenprise, it’s an even bigger deal as it’s trying to differentiate itself among a growing field of competitors.

Zenprise is among the more than three dozen providers of MDM and mobile security solutions. Given the proliferation of mobile devices in the workplace – owned and managed by corporate IT departments and consumer devices brought into the workplace by end users – software and hardware vendors are racing to field products and services. In addition to traditional networking and security vendors, pure-play MDM vendors like Zenprise are competing against RMM providers such as Level Platforms, Kaseya and LabTech Software.

Device manufacturers are trying to get into the MDM game, too. Research in Motion (RIM), maker of the struggling Blackberry platform, recently announced Mobile Fusion, an agnostic platform for managing all mobile devices. Apple has been quietly pushing its own MDM solution to businesses. And Samsung, now the world’s top smartphone producer, is partnering with Juniper Networks to deliver mobility management.

Just how big is the MDM market? Some vendors claim the total addressable market is somewhere north of $7.7 billion – the actual number may be much higher, considering more than 100 million tablets and 400,000 million smartphones will enter service over the next five years.

MDM in the channel is nascent. Solution providers tell Channelnomics they're increasingly asked for MDM products and advice by their customers. Yet, channel penetration remains low for all MDM solutions, and no vendor has a first-mover advantage. The Zenprise deal with Sprint shows the growing maturity of the technology as a service model. It should also signal the rest of the channel to step up efforts in adopting and supporting MDM solutions.

 

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
tap-on-cloud-crowdfund

Analyst: Selling cloud solutions not enough to tap into SMBs

TechAisle CEO talks up need for consulting, SMB outsourcing trends

Uber ride request

Uber's fight speaks volumes

Not everybody is thrilled with the rise of the so-called ‘gig economy', but it's probably change that's getting under people's skin

trading-panic-race

Fortinet looking to catch up with competition in mid-market

Execs say marketing, channel will help

Jobs cut sign

Qualcomm president: We reviewed options before cutting 4,500 jobs

Derek Aberle talks plans to reduce costs, hope for Samsung

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
Uber ride request

Uber's fight speaks volumes

Not everybody is thrilled with the rise of the so-called ‘gig economy', but it's probably change that's getting under people's skin

waynenewtonbelkin

Vendor Q&A Series: Wayne Newton, Belkin

The latest channel exec to sit in the Channelnomics hotseat is Belkin's (Belkin, Linksys and WeMo) director of channel sales in North America

newspapers-and-glasses

Channelnomics' top five stories of the week - 24 July 2015

Check out which articles grabbed the most attention this week

jessica-m-225x300

Editor's voice: The week's channel chatter - 24 July 2015

What's been happening this week on Channelnomics?