Siemens Offers OpenScape UC as a Service

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

In a deal with Ingram Micro Services, Siemens Communications will start offering its OpenScape unified communications platform as a service to be resold through the channel. The service offering aims to tap into the growing demand for hosted VoIP, communications and collaboration services.

Siemens Communications is looking to the cloud as the means for expanding its North America footprint. Earlier this week it announced a partnership with Ingram Micro Services to deliver its OpenScape unified communications platform as a cloud-based service through the channel.

Siemens Communications, a marginal yet growing communications company in the North America market, differentiated itself in recent years by decoupling its telephony controller and unified communications software from the underlying hardware. This gave partners and end users the flexibility of deploying Siemens on whatever device they saw fit. This was particularly important when Nokia imploded and end users scrambled to find alternative solutions without reinvesting in hardware.

Related articles

While the Siemens strategy has produced impressive gains, overall adoption of unified communications is steady but slow. The main reasons, particularly in the mid-market, are complexity and expense. At the same time, demand of hosted VoIP and telephony services is skyrocketing. According to the Cloud & Technology Transformation Alliance, hosted VoIP is the second most popular cloud service offered by the channel.

By offering OpenScape as a service through Ingram, Siemens is likely looking to make unified communications – the bundling of telephony, communications management, collaboration, instant messaging and social contact – more palatable and affordable to target customers.

"OpenScape Cloud is a service that dovetails with many channel partners' existing IT portfolio, offering great up-selling opportunities and margin potential," says Andy Howard, vice president of partner collaboration at Siemens Communications, in a statement.

Establishing unified communications as a source of recurring revenue is an interesting proposition, as many solution providers are trying to figure out how to offer advance services and make a reasonable profit in the process. Siemens and Ingram are offering solution providers more than just margins on the monthly recurring revenue, but also the ability to bundle professional and after-market services that enhance the underlying service value.

"This innovative, cloud-based service enables resellers and MSPs to provide customers a pay-as-you-go model that virtually eliminates the objection of capital budgets. Plus, channel partners can incorporate calling plans and additional services, even white label the product under their own brand, to create a long-term services offering that can be tailored to fit nearly any size organization," Howard said.

Siemens is among the field of unified communications vendors trying to ply the cloud to gain traction in the channel and end-user markets. Cisco, Microsoft, Avaya, Polycom and others have offerings or designs for bringing unified communications to the cloud or virtualized environments.

Expense and complexity are just two of the obstacles standing in the way of unified communications; more often it’s a definable need that prevents adoption. Businesses like the idea of unified communications, but often see many of the features as overkill compared to conventional telephony services. That will likely change as these offerings become more affordable, easier to manage and easier to use.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
contract-drafting

RackWare signs up to NetApp partner program

Firm integrating technology with NetApp and IBM

data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
steps55

Time to step up: vendors missing the mark on IoT

A new study by AVG Technologies finds that SMBs and MSPs see tremendous potential in the Internet of Things as a driver of business growth – provided IT vendors and solution providers step up their game

wael-aggan-cloudmask

Vendor Q&A Series: Wael Aggan, CloudMask

The latest vendor executive to sit in the Channelnomics hotseat is Wael Aggan, CEO of CloudMask

healthy-heart

Microsoft getting healthy, thanks to consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh

John Murdock - Kaspersky Lab

Vendor Q&A Series: John Murdock, Kaspersky Lab

The latest executive to sit in the channelnomics hotseat is John Murdock, Vice President, Channel Sales, Kaspersky Lab North America