Kaspersky Repositioning for Renewed Growth

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Eugene Kaspersky, founder and CEO of the Russian security company that bears his name, is stepping back from plans to take the vendor public. Instead, he’s refocusing the company with aims of becoming the #3 security vendor in the U.S.

Kaspersky Lab, the Russian bear of security software, is looking to expand its global footprint and take the #3 market share slot in the U.S. without going public in the process.

Eugene Kaspersky, founder of the company that bears his name, told industry analysts at a conference in Cancun that he’s backing away from IPO plans. Instead, he’s planning to buy back the 20 percent stake sold last year to private equity firm General Atlantic and refocus the company on growth and profitability.

Related articles

Kaspersky’s rationale is simple: Remaining private enables him and the Moscow-based management team to retain unrestricted control of the company’s operations and strategic direction, and preserve the company’s entrepreneurial culture.

Culture preservation is a recurring theme for Kaspersky, who founded the antivirus company in 1997. Kaspersky Lab is set up for organic technology development and growth. Rarely does Kaspersky acquire companies, instead opting for licensing technology it cannot develop on its own.

"It is flexible. It is very, very innovative," Kaspersky told analysts, according to the Reuters news service. "I like it. I don't want to change."

Over the last decade, Kaspersky has grown from a regional antivirus company confined to Russia and Eastern Europe to a global player in multiple security software technologies. It’s the fourth largest security company in the world behind Symantec, McAfee and Trend Micro. And it’s threatening to overtake Trend Micro in several key markets and global share.

A significant part of Kaspersky’s success comes from its channel relationships and burgeoning partner network. SMB and security solution providers have been lured to Kaspersky by its generous margins and ample field support. Kaspersky is one of the few security vendors that offer partners in-country, native-language support in all its territories.

Corporate culture, Kaspersky often credits, is a significant contributing factor behind the relationships Kaspersky Lab has with its reseller partners. And, if asked, the company would likely say that culture will also be a factor in its drive to overtake Trend Micro in the U.S. market.

Kaspersky’s rise in the security market and channel has given competitors reason to pause. All of the major security vendors actively monitor Kaspersky’s sales, customer engagements and technology development. Some competitors even charge Kaspersky’s growth is a result of undercutting prices. While Kaspersky officers have repeatedly denied undercutting prices, partners say it’s a common practice.

By remaining private, Kaspersky Lab will retain the ability to operate the company the way it wants. Management told employees via email that it would become more fiscally disciplined, while simultaneously investing in growth targets. Kaspersky’s track record would lead to one conclusion: investment in the channel will not suffer under any reorganization. The greater chance is Kaspersky will lean more heavily on partners in future endeavors.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
contract-drafting

RackWare signs up to NetApp partner program

Firm integrating technology with NetApp and IBM

data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
steps55

Time to step up: vendors missing the mark on IoT

A new study by AVG Technologies finds that SMBs and MSPs see tremendous potential in the Internet of Things as a driver of business growth – provided IT vendors and solution providers step up their game

wael-aggan-cloudmask

Vendor Q&A Series: Wael Aggan, CloudMask

The latest vendor executive to sit in the Channelnomics hotseat is Wael Aggan, CEO of CloudMask

healthy-heart

Microsoft getting healthy, thanks to consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh

John Murdock - Kaspersky Lab

Vendor Q&A Series: John Murdock, Kaspersky Lab

The latest executive to sit in the channelnomics hotseat is John Murdock, Vice President, Channel Sales, Kaspersky Lab North America